BizBash.com: “How Hotels Are Leaning Into Unconventional Experiences to Bring Back Group Business”

BizBash.com article “How Hotels Are Leaning Into Unconventional Experiences to Bring Back Group Business” focuses on L’Auberge de Sedonas’ Power of Presence offer and shows various methods hotels and resorts are utilizing to help bring back business travel and in-person meetings after the difficult “zoom meeting” era during the pandemic.

The article includes quotes on the subject from L’Auberge de Sedona’s Sales Manager, Jessica Garcia, as well as information on the resort’s Power of Presence program.

“When groups are focusing on business, the meetings look a bit different, adds Jessica Garcia, sales manager for L’Auberge de Sedona in Arizona. Clients are requesting “a more casual, open environment for their meetings, with soft seating and a living-room-style set up for presentations,” she says. “It is clear they are looking to make more meaningful connections to one another.”

Garcia also notes that groups are also interested in creative breakout moments, shifting from traditional snack and beverage breaks to more wellness-focused options. To address this, the hotel recently introduced its Power of Presence program, which includes unique options like sound baths, manifestation and intention cards, and an immersive “Drink Your Chakra” experience to help groups find balance in between meetings.”